March Code
Service

Custom CRM Development

A CRM built around your deal cycle, with telephony, accounting integration and AI call analysis. A clickable pipeline prototype free in 5 days, an MVP core from $9,900: 6–10 weeks to the first deal in the new system

Demo in 3–5 daysfree, before any contract
from $9,900transparent quote
13+ yearsof founder experience · US, Europe, CIS

Free consultation · 30 minutes · No obligation

Cost
from $9,900
First step
A pipeline and deal card prototype in 5 days, free
First paid stage
CRM MVP core: from $9,900, 6–10 weeks
  • Quote in 24 hours
  • Pay by stage
  • Your code from day one
  • Weekly demos
  • 3-month warranty
  • Contract and invoices

Telegram @marchcode · info@march-code.tech · Mon–Fri 9:00–18:00 Central European time, and on Telegram we reply outside these hours too

When it matters

Situations where we help

If you recognize even one, we can be useful

01

When sales reps track deals in Excel instead of the CRM

You bought HubSpot or Pipedrive, and the team quietly works around it because it doesn't match the real process. Data goes stale in 2–3 days, management makes decisions blind, and the license money goes to waste.

02

Your CRM pipeline doesn't match the real sales cycle

A manufacturing company with 18 sales reps: a 3–7 month deal cycle with a tender, a technical and commercial proposal, and engineering sign-off. In a standard pipeline that's a single "In progress" stage, and the sales director can't see where a deal got stuck. Every workaround means lost deals.

03

The sales director is the last to hear about a slump

How many deals are in progress? Where is the bottleneck? What's the revenue forecast for the month? Without answers you manage sales blind: in the Revizor case, we measured that the director saw 4 out of 10 lost deals only after the fact.

04

When you pay for 500 features and use 50

For a team of 20, licenses for features you don't need cost thousands of dollars a year. Meanwhile the 5 critical things you do need simply aren't in a standard CRM, and customizing it would cost more than building your own.

Let's estimate the budget for your task

Describe your task and we'll come back with a timeline and cost estimate within 1 business day. Want to see the product before the numbers? We'll build a free prototype.

Get a quote
What you get

Features and benefits

Concrete results we deliver for you

01

Pipelines that match your sales cycle

Sales pipelines mirror your actual cycle, from first contact to repeat sales, with any number of stages, conditions and parallel branches. Reps work the way they're used to, only faster.

02

AI transcribes every call

Click-to-call from the CRM, automatic recording, the customer record pops up on incoming calls, AI transcription. In the Revizor case, 100,000+ calls went through this pipeline: transcripts split by speaker and every deal broken down into facts with quotes.

03

Email, WhatsApp, Telegram in one customer record

No message gets lost: conversations from every channel are tied to the customer record. A new rep picks up a deal in 5 minutes, not 2 days.

04

Revenue forecast based on your pipeline data

The model estimates the closing probability of each deal, the expected revenue for the month and the deals stuck longer than normal. Accuracy depends on how much history you have, so at the start we show where the forecast already works and where it's too early.

05

Inventory, invoices and payments right in the CRM

Real-time two-way sync with your accounting/ERP system (QuickBooks, Xero, NetSuite, SAP Business One): invoicing, payment tracking, warehouse stock. Zero manual data entry, zero mismatches.

06

The full CRM on your phone, with offline mode

Customer records, tasks, routes, meeting notes logged offline: everything syncs once the connection is back. Sales don't stop outside the office.

Process

How we work

A transparent process with clear stages and deliverables

1
Stage 1

A clickable pipeline prototype in 5 days, free

After a 30-minute call we put together interactive screens: a pipeline with your stages, a deal card, a rep's task list, a management dashboard. You click through the future CRM before any contract or prepayment, and you can show it to your team.

2
Stage 2

Sales process map: 1 week

A detailed map of how deals move today, where customers are lost and how much time each stage takes. We interview reps and management directly, not through questionnaires.

3
Stage 3

Data model, pipelines and automations: 2 weeks

The data model, every pipeline and status, automations, triggers, integrations and screens for each role: all signed off before the first line of code.

4
Stage 4

A working CRM with a demo every 2 weeks

Iterative development: you see progress and give feedback at every stage. Telephony, email, your accounting system and other tools are connected along the way.

5
Stage 5

Migration and training in 3–5 days

We migrate contacts, deals and history from your old CRM and reconcile the counts and totals. Training for reps and management takes 2–3 days. Reports and dashboards are set up around your KPIs.

6
Stage 6

CRM support and development

Warranty support after launch, improvements based on your team's feedback, new automations and integrations as your processes evolve.

Cost and timeline

What it costs

You get an exact quote within 24 hours of the call

Cost
from $9,900
What's included
  • Start: a free clickable prototype of the pipeline and deal card in 5 days, before any contract
  • CRM MVP core: pipelines, deal cards, tasks and one key integration (telephony or your accounting system): from $9,900, 6–10 weeks
  • Full CRM built around your process: 8–10 modules at $2,700–10,000 each, roles, integrations: $35–90K, in stages
  • If an off-the-shelf CRM almost fits: an add-on on top of HubSpot, Pipedrive or Salesforce instead of a replacement, from $14,900
  • No licenses or per-seat fees: 10 more sales reps cost $0. Payment by stage, the code and the database are yours

The final cost depends on scope. We'll work it out after a short call.

Prices shown are indicative and for information only; they are not a binding offer. The final cost is set in the contract once the project requirements are agreed.

A CRM that follows your sales process

Off-the-shelf CRMs make your business adapt to someone else's pipeline. A custom one mirrors yours: deal stages, roles, reports and access rights as they really work. We start with a free clickable prototype of your pipeline in 5 days, so you click through the future system before signing anything. An MVP core with one key integration costs from $9,900 and takes 6–10 weeks; a full CRM with 8–10 modules runs $35–90K, built in stages. To be upfront: if you have a standard pipeline and up to 10–15 sales reps, an off-the-shelf CRM such as HubSpot, Pipedrive or Salesforce is cheaper. When the box stops being enough and custom pays off is covered in the FAQ below.

We've automated sales teams in practice, not in theory. Revizor is AI analysis of 100,000+ calls and 30,000+ deals on top of Bitrix24, built in 6 weeks. Tochka Vkhoda is AI lead qualification inside the CRM: qualification time went from 30 to 6 minutes, deal conversion rose 40%. How a CRM works alongside 1C (a popular ERP and accounting platform in Eastern Europe) and a catalog of 500,000+ items is shown in the SHATE-M case. If your deals live in spreadsheets today, start with our article on moving from Excel to a CRM, and our guide to choosing a CRM will help you weigh the options.

The CRM cost calculator estimates the budget by module, the full cost breakdown is in our article on what CRM development costs, and price ranges for all our services are on the pricing page. We also have industry write-ups: a CRM for real estate agencies, for construction companies, for logistics and for clinics. If the task goes beyond sales (warehouse, production, finance), look at ERP development. If you need to connect an off-the-shelf CRM to your accounting and phone systems without replacing it, see system integration. If the pain is an internal process rather than sales, see business process automation.

Case studies

Real results

Projects where we applied this service

Case study: Revizor: AI sales and demand analytics on top of Bitrix24
100,000+calls processed by AI

Revizor: AI sales and demand analytics on top of Bitrix24

Sales and demand analytics

An analytics platform on top of Bitrix24 (a CRM popular in Russia and Eastern Europe): AI analyzes calls and chats, scores every deal and every sales rep's work, maps demand by city and product, collects complaints for production, and checks CRM data against what was actually said to the customer.

100,000+calls processed by AI
30,000+deals and leads analyzed
6 weeksfrom zero to production
100%verifiable numbers
Case study: AI platform for lead generation and qualification
6 minto qualify a lead, down from 30

AI platform for lead generation and qualification

Marketing and sales

An AI platform for generating, scoring and qualifying B2B leads. An ML model collects data from public sources and social media, assesses how ready each lead is to buy and sets priorities for the sales team right in the CRM.

6 minto qualify a lead, down from 30
7%lead-to-deal conversion, up from 5%
4 peoplehandle the entire flow with no extra hires

«Now our reps spend their time only on people who are actually ready to buy. The scoring is spot on: leads with a score above 70 turn into deals three times as often. The platform took the load off the team and grew revenue at the same time. I used to think that wasn't possible.»

— Pavel Kuryanov, Founder

Case study: ERP modernization and a B2B portal for an auto parts distributor
70%of orders go through the portal

ERP modernization and a B2B portal for an auto parts distributor

Auto parts and distribution

Experience from our CTO's portfolio: ERP modernization and the launch of a B2B portal for a large auto parts distributor with a catalog of 500,000+ items. 1C (a popular ERP and accounting platform in Eastern Europe) connected via REST API, search by VIN and cross-reference numbers through TecDoc, dealer accounts with personal pricing. The project was completed before March Code was founded.

70%of orders go through the portal
500K+catalog items with VIN search
into 1Corders arrive with no manual entry

«Dealers stopped calling managers to ask whether something is in stock: they see the stock in the portal themselves. An order takes minutes and goes into 1C without anyone retyping it. Within a year, 70% of our total turnover went through the portal, and that changed how our sales department works.»

— Sergey Deineko, Business Development Director

Case study: ERP/FSM Platform for Managing Contractors in the US
15 minfrom request to crew assignment, down from 28

ERP/FSM Platform for Managing Contractors in the US

Contractor management

An ERP/FSM (field service management) platform for running field service crews and contractors in the US. It covers the full cycle in one window: request intake, dispatching, GPS tracking of crews, job completion control, billing and analytics. It comes with a mobile app for crews with photo reports and offline mode.

15 minfrom request to crew assignment, down from 28
since 2019platform in production
1 systemrequests, GPS, billing and analytics

«This team built a platform that holds up under 3x business growth. The dispatcher sees every crew in real time and billing runs on its own, so we no longer close the month two weeks late. The team really got the specifics of field service in the US.»

— Raz Bajwa, CEO

FAQ

Frequently asked questions about Custom CRM

Answers to the questions we hear most often

A clickable prototype of your sales pipeline in 5 days, free

CRM MVP core from $9,900, prototype free

Prices are indicative and not a binding offer.

We build an interactive prototype of up to 5 key CRM screens: a pipeline with your stages, the deal card, manager tasks and a management dashboard. Show it to your team before any contract or prepayment.

Step 1 of 2 · Task

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