Market size
PropTech keeps attracting investment in the US and Europe, and a growing share of property search, showings and paperwork happens online. Agencies and developers now compete on digital experience as much as on listings.
Industry
Custom CRM and App Development for Real Estate Agencies
Custom CRM for real estate agencies and developers: property database, deal pipeline, matching, listing syndication. From $9,900 in 5–7 weeks.
First step: a CRM with a deal pipeline and property listings, from $9,900 in 5–7 weeks.
Key industry metric
15-20%
of deals slip away when an agency runs them in spreadsheets and a generic CRM, and context gets lost at every handoff
Market data: why we took on this niche
What to know about Real estate
PropTech keeps growing in the US and Europe, and buyers increasingly start their search online, yet many agencies still track properties in spreadsheets or a generic CRM that knows nothing about the industry: mortgages, title registration stages, unit availability grids.
We work with real estate agencies, developers and property management companies. We understand the process from the property search to recording the deal with the land registry: property records with 50+ fields, visual unit grids, mortgage pipelines, bank integrations and 3D tours. Not a “generic CRM with a sticker on it,” but a system that mirrors the real deal cycle in real estate.
A typical project, a CRM for an agency or a developer's sales portal, launches in 3–5 months. It pays for itself in 4–8 months through higher lead conversion and fewer losses at every stage of the pipeline.
Context
Where the market stands
Size, digital maturity, trends and regulation: the backdrop for your business
Digital maturity
Medium: large developers use industry CRMs, but many agencies still work in spreadsheets or a generic CRM with no industry setup. Few agencies have a portal of their own
lowmediumhigh
Trends
- Online reservations and deals: mortgage pipelines, electronic closings
- 3D tours and VR showings: 40% fewer in-person visits
- AI property valuation based on market analytics
- Rental platforms that automate tenant-landlord communication
- PropTech startups: property matching services, investment platforms
Regulation
- Protection of buyer deposits in off-plan sales: escrow accounts or bank guarantees, depending on the country or state
- Title transfer and deed recording with the land registry or county recorder
- GDPR in Europe and US state privacy laws for client data
- Disclosure requirements for developers and sellers
- Electronic signatures and e-closings: the ESIGN Act in the US, eIDAS in the EU
Sound familiar?
Industry pains we take away
If you recognize even one, we have something to talk about.
Our approach
Real estate: what we implement
Key areas with a clear budget, timeline and outcome. The catalog below breaks down each one.
100,000+
Calls through AI analytics (our Revizor case)
−40%
Time to match properties to a request
+25%
Lead-to-meeting conversion with a fast reply
5-7weeks
To a CRM with a pipeline and property listings
What we've already built in Real estate
Real projects in production, with numbers you can verify.
100,000+
Revizor: AI analytics for sales and demand
Calls analyzed by an AI pipeline: conversation scoring, reasons for lost deals and growth points, without manual listening.
Project breakdown75%
AI guest communications bot for apartment management
Share of questions handled without a human. The median reply takes 2 minutes instead of 41.
Project breakdownWhat happens in the first two weeks
You can test us for free, before you pay a cent. It works the same way for any task in Real estate.
- Day 0
A 30-minute conversation
We go through the process that hurts most and name the budget range out loud. No money changes hands at this step.
1 - Days 1–5
A working demo on your task
Not a slide deck: a clickable prototype or a live bot you can open on your phone and show your team. If you don't like it, we part ways and you keep the materials.
2 - Day 2 after the brief
A fixed quote by stage
Fixed in the contract. Not “approximately” and not “we'll clarify as we go”.
3 - Weeks 2–4
The first paid stage
You pay for a specific result. The next stage doesn't start until you've accepted the previous one.
4
- Demo before any contract or prepayment
- The quote is fixed in the contract
- Payment in stages, not all at once
- Code in your repository from day one
- 3 months of warranty after launch
- We'll tell you when you don't need it
FAQ
Frequently asked questions
The essentials about working in this industry, short and to the point
Off-the-shelf CRMs like HubSpot or Pipedrive are great for simple sales, but out of the box they don't account for real estate specifics: no unit availability grid, no mortgage pipeline stages, no link to title registration. Industry CRMs built for developers do better, but they're limited in customization.
You need a custom CRM when:
- You have 20+ agents and a complex pipeline (mortgages, trade-ins, installment plans)
- You need integration with listing portals, banks and your own website
- You want automatic property matching to client requests from a single database
- You want full control over your data and a system that grows with you
A custom CRM costs $35–90K. It pays for itself in 4–8 months through a 25–40% lift in conversion.
Keep exploring
Read next
Ready to automate your real estate agency?
Name one process that currently runs on people and paper. In 30 minutes we'll go through it, in 2 days you'll get a fixed quote, and in 3–5 days a working demo on your task. Free, before any contract or prepayment.
First step: a CRM with a deal pipeline and property listings, from $9,900 in 5–7 weeks.
30 minutes · free · no obligation