March Code
Industry

Custom CRM and App Development for Fitness Clubs

Custom CRM and app for fitness clubs: memberships with automatic billing, class schedules, access control and turnstiles. Booking bot from $1,900.

First step: a bot for bookings and memberships, from $1,900 in 2 weeks. A CRM with automatic billing from $9,900.

Key industry metric

50-60%

of fitness club members leave within the first year. Your own app cuts that churn to 30-40%

Market data: why we took on this niche
What to know about Fitness and sports

Fitness is a big, competitive market in the US and Europe, and members now expect an app to check the schedule, book a class or freeze a membership. Large chains have their own apps, but most independent clubs and studios rely on generic tools: club management software built for the front office, not for the member experience.

We build the digital infrastructure for fitness clubs, sports studios and online fitness platforms: mobile apps with schedules and training programs, AI coaches that personalize the load, and online training platforms for the hybrid format. We integrate with your club management system: it stays, and your members get a much better mobile experience.

A typical project, a mobile app for a fitness club, launches in 3–4 months. It pays for itself in 4–8 months through better member retention and more membership renewals.

Context

Where the market stands

Size, digital maturity, trends and regulation: the backdrop for your business

Market size

Fitness clubs in the US and Europe each serve tens of millions of members, across big chains, boutique studios and independent clubs. Fitness apps keep growing, and members increasingly judge a club by its digital experience.

Digital maturity

Medium: most clubs use club management software, but it's built for the front office, not for members. Few independent clubs have an app built around their own brand

lowmediumhigh
Trends
  • Member apps: schedules, booking, training programs
  • The hybrid format: online and in-club in one subscription
  • Training personalized with AI and wearable data
  • Gamification: competitions, achievements, streaks, leaderboards
  • Integration with Apple Watch, Mi Band and Garmin for activity tracking
Regulation
  • GDPR in Europe and US state privacy laws for member data, with extra care for health and wearable data
  • Pre-exercise health screening and signed liability waivers
  • Recurring billing and auto-renewal rules for memberships: US state automatic renewal laws, PCI DSS for stored cards
  • Safety requirements for sports facilities: equipment, pools, emergency procedures
Sound familiar?

Industry pains we take away

If you recognize even one, we have something to talk about.

01

No mobile app, so members leave for competitors

A member wants to check the schedule, book a class or freeze their membership. They call the front desk and wait. The club next door has an app with the schedule, push reminders and training programs. The member leaves. Member churn runs at 50–60% a year (30–40% with an app), and churn costs 10–20% of revenue.
What we do

A mobile app: a schedule with one-tap booking, push reminders, training programs, a progress tracker

02

Group classes run half-empty

Monday, 7 a.m.: a yoga class with 25 spots, and 3 people show up. Wednesday, 7 p.m.: the same yoga class, 30 people, and 5 can't fit. Advance booking is by phone, and 70% of members don't book ahead. The trainer never knows how many people will come. Studios sit idle at off-peak hours and overflow at peak times.
What we do

Online class booking with capped spots, a waitlist, automatic cancellation for no-shows, and attendance analytics

03

A member buys a membership and stops coming

A newcomer buys an annual membership, comes for 2 weeks, then quits. The club makes no attempt to win them back: no call, no message, no offer of a trainer. A year later they won't renew. Passive members make up 40–50% of the base, and the club loses 30–40% of renewals. For a club with 2,000 members, that's a serious hit to annual revenue.
What we do

A retention system: visit tracking, automatic triggers when activity drops, gamified achievements

04

No personalization: everyone gets the same service

A beginner and an experienced athlete get the same recommendations (or none at all). The trainer doesn't know the member's training history, goals or limitations. Every marketing email is the same for everyone. NPS is 20–30 points lower, and churn is higher than the market average.
What we do

AI workout recommendations by goal and fitness level, wearable integration, personalized push notifications

Our approach

Fitness and sports: what we implement

Key areas with a clear budget, timeline and outcome. The catalog below breaks down each one.

Mobile app for a fitness club

Group and personal training schedules, one-tap booking, training programs with exercise videos, a progress tracker (weights, reps, body measurements), push reminders, gamification (visit streaks, achievements, a leaderboard), chat with a trainer, membership payments and freezes.
Member retention +30%60%+ of visits booked onlineFront desk workload -50%
Budget
from $16,900
Timeline
from 12 weeks
More about the service

AI coach: personalized training

A neural network builds a training program around the member's goals (weight loss, muscle gain, endurance), fitness level and visit history. It adjusts the load based on feedback and wearable data (heart rate, calories), and gives nutrition and recovery tips.
Visit frequency +25%Workout satisfaction +40%Membership renewals +20%
Budget
from $14,900
Timeline
from 10 weeks
More about the service

Online training platform

Live and recorded video workouts, personal programs, integration with the club's in-person schedule, and subscription billing. One trainer runs the class for the group in the gym and the group at home at the same time.
Reach x3 (online plus in-club)Members from other citiesOnline revenue +20%
Budget
from $9,900
Timeline
from 12 weeks
More about the service
+20-30%

Membership renewals with automatic billing

+120%

Loyalty program engagement (our Vashi Lyudi case)

−40%

Manual work at the front desk

2weeks

To a bot for bookings and memberships

We don't have a case study in your exact niche yet

And we'll say so plainly instead of passing off another industry as yours. Technically, your task is already solved in a neighboring niche: bookings, reminders, customer retention and lead handling work the same way. You can test us on your own task for free, before any contract.

50,000+

Telegram loyalty service with gamification

Members in 6 months without paid installs, just QR codes at checkouts and on receipts.

Project breakdown

75%

AI guest communications bot for apartment management

Share of questions handled without a human. The median reply takes 2 minutes instead of 41.

Project breakdown

We work through your industry's specifics with you on a call, not through other people's case studies: 30 minutes, no obligation. In 3–5 days we build a demo on your task, using your recordings, your price list and your customers' questions.

What happens in the first two weeks

You can test us for free, before you pay a cent. It works the same way for any task in Fitness and sports.

  1. Day 0

    A 30-minute conversation

    We go through the process that hurts most and name the budget range out loud. No money changes hands at this step.

    1
  2. Days 1–5

    A working demo on your task

    Not a slide deck: a clickable prototype or a live bot you can open on your phone and show your team. If you don't like it, we part ways and you keep the materials.

    2
  3. Day 2 after the brief

    A fixed quote by stage

    Fixed in the contract. Not “approximately” and not “we'll clarify as we go”.

    3
  4. Weeks 2–4

    The first paid stage

    You pay for a specific result. The next stage doesn't start until you've accepted the previous one.

    4
  • Demo before any contract or prepayment
  • The quote is fixed in the contract
  • Payment in stages, not all at once
  • Code in your repository from day one
  • 3 months of warranty after launch
  • We'll tell you when you don't need it
FAQ

Frequently asked questions

The essentials about working in this industry, short and to the point

Club management systems are built for the front office: memberships, schedules, finances. They don't really solve the member experience. Typically, you won't get:

  • A mobile app designed around your brand, with your logo and your design
  • Training programs with exercise demo videos
  • Gamification: streaks, achievements, leaderboards between members
  • An AI coach that adapts the program to each member

Your own app is the member-facing frontend that integrates with your club system. We pull data from it (schedule, memberships, visits) and show it to members in a convenient mobile interface.

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Ready to automate your fitness club?

Name one process that currently runs on people and paper. In 30 minutes we'll go through it, in 2 days you'll get a fixed quote, and in 3–5 days a working demo on your task. Free, before any contract or prepayment.

First step: a bot for bookings and memberships, from $1,900 in 2 weeks. A CRM with automatic billing from $9,900.

A clickable prototype of your sales pipeline in 5 days, free

CRM MVP core from $9,900, prototype free

Prices are indicative and not a binding offer.

We build an interactive prototype of up to 5 key CRM screens: a pipeline with your stages, the deal card, manager tasks and a management dashboard. Show it to your team before any contract or prepayment.

Step 1 of 2 · Task

30 minutes · free · no obligation