March Code
Industry

LMS and EdTech Platform Development for Education

Custom LMS, learning apps and AI tutors for online schools: proctoring, gamification, payments, analytics. Student portal from $4,900.

First step: a student portal, from $9,900 in 4–6 weeks.

Key industry metric

Courses on off-the-shelf course builders see

15–25%

completion. A custom LMS with personalization lifts it to 50–60%

Market data: why we took on this niche
What to know about Education

EdTech keeps growing in the US and Europe, and more and more corporate training happens online. Yet many online schools and training teams run on off-the-shelf course platforms, and once they pass 10,000 students they hit the same walls: little adaptive learning, a generic mobile experience and no real AI personalization.

We build learning platforms for online schools, corporate universities and EdTech startups. Not "yet another course builder", but a full LMS with adaptive learning, an AI tutor, a mobile app with offline access and gamification. A platform that doesn't cap your growth but drives it.

A typical project, an LMS platform, launches in 4–6 months. It pays for itself in 4–8 months through higher course completion and student retention.

Context

Where the market stands

Size, digital maturity, trends and regulation: the backdrop for your business

Market size

EdTech and corporate e-learning are growing markets in both the US and Europe, driven by online programs, upskilling and remote onboarding

Digital maturity

High in EdTech, low in traditional training centers. Most online schools start on off-the-shelf course platforms and hit their limits as they scale. Few run an LMS of their own

lowmediumhigh
Trends
  • AI tutors and adaptive learning: personalization based on each student's progress
  • Microlearning: short 5–10 minute modules, consumed on mobile
  • Gamification: points, rankings, achievements, competitions
  • Cohort-based learning: group learning with deadlines and social dynamics
  • Corporate LMS: onboarding, mandatory courses, certification
Regulation
  • Accreditation and licensing for degree-granting and vocational programs (rules vary by state and country)
  • Student data protection: GDPR in the EU, FERPA and COPPA in the US (especially for children)
  • Accessibility for learners with disabilities: WCAG-based requirements under the ADA in the US and the European Accessibility Act in the EU
  • Copyright and licensing of course content
Sound familiar?

Industry pains we take away

If you recognize even one, we have something to talk about.

01

Your course platform can't keep up with growth

Your online school has grown to 10,000 students. The platform slows down, customization is impossible, integrations are limited. You need complex logic (adaptive tests, branching courses, team assignments), and the platform doesn't support it. You lose 15–20% of students to poor UX. Growth stalls: you can't launch new formats.
What we do

A custom LMS: adaptive courses, branching scenarios, AI personalization, a mobile app

02

No personalization: everyone learns the same way

Beginners and advanced students take the same course with the same assignments. The beginner is overwhelmed and quits. The advanced student is bored and quits. Completion: 15–25%. Low NPS means few referrals and a high cost of acquisition. For a school with 10K students, that's a serious share of the marketing budget wasted every year.
What we do

AI-driven adaptive learning: placement check, dynamic difficulty, different formats (video, text, practice)

03

No mobile app: students don't learn on the go

70% of students consume content on their phones. The platform's mobile version is clunky. You can't download a video lesson to watch offline. Push reminders don't arrive. A student forgets about the course for 3 days and never comes back. You lose 30–40% of engagement to a poor mobile experience.
What we do

A mobile app: offline lessons, push reminders, mini-quizzes, study streaks

04

Corporate training with no oversight or reporting

The HR director launches a mandatory course for 500 employees. A month later, 30% haven't started, 40% are stuck and 10% have finished. The data lives in Excel. A report for management takes 3 days to prepare. HR spends 40–60 hours a month on admin. Ineffective training leads to employee mistakes and financial losses.
What we do

A corporate LMS: courses assigned by role, progress tracking, automatic reports, online certification

Our approach

Education: what we implement

Key areas with a clear budget, timeline and outcome. The catalog below breaks down each one.

LMS platform (learning management system)

A custom LMS: course catalog, video lessons with interactive quizzes, tests and hands-on assignments, progress tracking, certificates, analytics for every student. An admin panel to manage content, cohorts and instructors. A course builder for instructional designers.
Course completion +40%Course creation time −50%Student satisfaction +35%
Budget
from $19,900
Timeline
from 16 weeks

Mobile learning app

Mobile-friendly lessons with offline access, push reminders for classes, microlearning (5–10 minutes), gamification (day streaks, achievements, leaderboard), chat with mentors and classmates, calendar integration to plan study time.
Mobile usage +60%Engagement +40%Completion +25%
Budget
from $16,900
Timeline
from 12 weeks

AI tutor and adaptive learning

A placement check at the start, task difficulty adapted to results, recommendations for the next modules, AI grading of written and coding assignments, and a virtual mentor in chat that answers questions 24/7.
Completion +50%Time to learn −30%Test scores +25%
Budget
from $14,900
Timeline
from 10 weeks
+40%

Course completion with reminders and gamification

−50%

Support load after launching a student portal

75%

Routine questions handled by AI (our AI Guest case)

4–6weeks

To a working student portal

We don't have a case study in your exact niche yet

And we'll say so plainly instead of passing off another industry as yours. Technically, your task is already solved in a neighboring niche: bookings, reminders, customer retention and lead handling work the same way. You can test us on your own task for free, before any contract.

We work through your industry's specifics with you on a call, not through other people's case studies: 30 minutes, no obligation. In 3–5 days we build a demo on your task, using your recordings, your price list and your customers' questions.

What happens in the first two weeks

You can test us for free, before you pay a cent. It works the same way for any task in Education.

  1. Day 0

    A 30-minute conversation

    We go through the process that hurts most and name the budget range out loud. No money changes hands at this step.

    1
  2. Days 1–5

    A working demo on your task

    Not a slide deck: a clickable prototype or a live bot you can open on your phone and show your team. If you don't like it, we part ways and you keep the materials.

    2
  3. Day 2 after the brief

    A fixed quote by stage

    Fixed in the contract. Not “approximately” and not “we'll clarify as we go”.

    3
  4. Weeks 2–4

    The first paid stage

    You pay for a specific result. The next stage doesn't start until you've accepted the previous one.

    4
  • Demo before any contract or prepayment
  • The quote is fixed in the contract
  • Payment in stages, not all at once
  • Code in your repository from day one
  • 3 months of warranty after launch
  • We'll tell you when you don't need it
FAQ

Frequently asked questions

The essentials about working in this industry, short and to the point

A custom LMS makes sense when at least 2 of these are true:

  • 5,000+ active students: the hosted platform slows down and the experience suffers
  • You need complex formats: adaptive tests, branching courses, team projects, AI grading
  • A mobile app is critical for your audience, and your current platform doesn't really offer one
  • Your revenue is steady enough to invest in a platform of your own

If you have 500 students and 2–3 simple courses, an off-the-shelf platform like Teachable or Thinkific is enough. To scale to 10,000+ students and build a product that can compete, a custom LMS becomes a necessity.

Migrating off a course builder takes 2–4 weeks and runs in parallel with development. We move your content, student data and progress.

Ready to automate your school?

Name one process that currently runs on people and paper. In 30 minutes we'll go through it, in 2 days you'll get a fixed quote, and in 3–5 days a working demo on your task. Free, before any contract or prepayment.

First step: a student portal, from $9,900 in 4–6 weeks.

A clickable SaaS prototype with pricing plans and a dashboard in 5 days, free

SaaS MVP core from $14,900, prototype free

Prices are indicative and not a binding offer.

We build an interactive prototype of up to 5 key screens of your future service: customer dashboard, pricing plans, payment setup. Judge the product before any contract or prepayment.

Step 1 of 2 · Task

30 minutes · free · no obligation