March Code
Industry

Custom CRM and Software for Auto Repair Shops and Dealerships

Custom CRM for auto repair shops and dealerships: digital work orders, labor hours, VIN parts lookup, parts inventory. From $6,900 in 4–5 weeks.

First step: a CRM with work orders and VIN history, from $6,900 in 4–5 weeks.

Key industry metric

70-80%

of customers don't come back for their next service without a reminder, and a paper work order can't send one

Market data: why we took on this niche
What to know about Automotive

Many independent repair shops still keep work orders on paper or in spreadsheets, and very few give their customers an app of their own. Off-the-shelf shop software covers a typical single location, while multi-location networks and dealerships quickly outgrow it.

We build the digital infrastructure for auto repair shops and dealerships: a CRM with digital work orders, customer mobile apps with online booking and push reminders, and parts management with VIN-based lookup. We integrate with your accounting system, parts catalogs and suppliers: the system you already use stays and gains new capabilities.

A typical project, a CRM for an auto repair shop, goes live in 3–5 months. It pays for itself in 3–6 months through 40–60% more repeat visits and a 15–25% higher average ticket.

Context

Where the market stands

Size, digital maturity, trends and regulation: the backdrop for your business

Market size

Independent repair shops handle a large share of vehicle service in the US and Europe, competing with dealer service centers and national chains. Shop management software is a growing segment, yet many small shops still run on paper and spreadsheets.

Digital maturity

Medium: shop management software (Tekmetric, Shopmonkey, Mitchell 1) is common, yet many small shops still rely on paper and spreadsheets, and branded customer apps are rare

lowmediumhigh
Trends
  • Online booking and customer accounts: drivers expect to book a repair as easily as a doctor's appointment
  • Predictive maintenance: service reminders based on mileage and history
  • Auto parts marketplaces: supplier integration and VIN-based lookup
  • Loyalty programs to keep repair shop customers coming back
  • Digital work orders with photo documentation and e-signatures
Regulation
  • Consumer protection rules for repair estimates and invoices: many US states require a written estimate and customer approval before work begins
  • Warranties on parts and labor, plus documentation for manufacturer warranty claims
  • PCI DSS for card payments
  • Parts and inventory records for accounting and tax reporting
  • Environmental rules for hazardous waste: used oil, fluids, batteries and tires
Sound familiar?

Industry pains we take away

If you recognize even one, we have something to talk about.

01

Paper work orders and lost customer history

A customer comes back. The service advisor asks: “What did we do last time?” The customer doesn't remember. The work order sits in last month's folder, 20 minutes to find. The technician's recommendation from the last visit (replace the brake pads) is lost. Missed upsells on those recommendations cost 15–25% of the potential ticket. Nothing feels personal, and the customer feels like just another car in line.
What we do

A digital customer record: full repair history, technician recommendations, before-and-after photos, maintenance reminders

02

Customers don't come back because nobody reminds them

A customer gets an oil change. 5,000 miles (8,000 km) later it's due again, but the shop never reminds them. They see an ad and go to another shop. Retention without reminders is 20–30%. Winning a new customer with ads costs about 10 times more than keeping one with an SMS or push. 70–80% of customers don't return without a reminder.
What we do

Automatic reminders: the next service date calculated from mileage, SMS or push 2 weeks ahead, seasonal offers, a loyalty program

03

Parts chaos: out of stock, slow to order

A technician starts a repair and needs a part. It's not in stock. A manager calls 5 suppliers to check price and availability. The customer waits 2–3 days. Sometimes the wrong part gets ordered. 15–20% of jobs are lost to missing parts. Meanwhile, cash sits frozen in slow-moving stock nobody needs.
What we do

Parts management: VIN-based lookup, automatic price requests to suppliers via API, auto-reordering when stock runs low

04

No visibility into technician and bay workload

Monday: 3 cars for 6 bays. Saturday: booked at 150%, technicians working until 10 p.m. There's no shared schedule, bookings live in a notebook, and the service advisor books by gut feel. Idle bays on weekdays cost 20–30% of revenue. Weekend overload costs quality and customers.
What we do

Online booking with a schedule by bay and technician: the customer picks a date and time, the system assigns the bay

Our approach

Automotive: what we implement

Key areas with a clear budget, timeline and outcome. The catalog below breaks down each one.

CRM for auto repair shops

A customer record with the full repair history, digital work orders with photos, VIN-based parts lookup, a visual schedule by bay and technician, automatic reminders about upcoming maintenance, and a loyalty program with cumulative discounts. Integrates with your accounting system (QuickBooks, Xero or your ERP).
Customer return rate +50%Average ticket +20%Time to write up a work order -70%
Budget
from $6,900
Timeline
from 12 weeks
More about the service

Customer mobile app for an auto repair shop

Online booking with open-slot selection, the full repair history and technician recommendations, push reminders about maintenance and seasonal offers, loyalty points, and real-time photo updates on the repair. An admin panel to manage promotions and messaging campaigns.
40%+ of customers book onlineFront desk workload -50%NPS +30 points
Budget
from $16,900
Timeline
from 8 weeks
More about the service

Integration with parts suppliers

Automatic VIN-based parts lookup, price and availability requests to 10+ suppliers at once via API, offer comparison, automatic reordering when stock hits the minimum, and inventory turnover analytics.
Parts lookup time -80%Ordering errors -90%Purchasing costs -10%
Budget
from $14,900
Timeline
from 6 weeks
More about the service
70%

Orders dealers place themselves (our SHATE-M case)

+40-60%

More repeat visits with a VIN-based service history

100,000+

Calls through the AI pipeline (our Revizor case)

4-5weeks

To the first working version of the CRM

What we've already built in Automotive

Real projects in production, with numbers you can verify.

70%

ERP and B2B portal for an auto parts distributor

Share of orders dealers place themselves. 1C stayed at the core, with a portal and a 500,000+ item catalog on top.

Project breakdown

100,000+

Revizor: AI analytics for sales and demand

Calls analyzed by an AI pipeline: conversation scoring, reasons for lost deals and growth points, without manual listening.

Project breakdown

What happens in the first two weeks

You can test us for free, before you pay a cent. It works the same way for any task in Automotive.

  1. Day 0

    A 30-minute conversation

    We go through the process that hurts most and name the budget range out loud. No money changes hands at this step.

    1
  2. Days 1–5

    A working demo on your task

    Not a slide deck: a clickable prototype or a live bot you can open on your phone and show your team. If you don't like it, we part ways and you keep the materials.

    2
  3. Day 2 after the brief

    A fixed quote by stage

    Fixed in the contract. Not “approximately” and not “we'll clarify as we go”.

    3
  4. Weeks 2–4

    The first paid stage

    You pay for a specific result. The next stage doesn't start until you've accepted the previous one.

    4
  • Demo before any contract or prepayment
  • The quote is fixed in the contract
  • Payment in stages, not all at once
  • Code in your repository from day one
  • 3 months of warranty after launch
  • We'll tell you when you don't need it
FAQ

Frequently asked questions

The essentials about working in this industry, short and to the point

Off-the-shelf shop management software like Tekmetric or Shopmonkey is built around fixed logic. It fits a typical single-location shop but hits its limits when you need:

  • A network of 3+ locations: one customer database, transfers between shops, consolidated reporting
  • A customer mobile app: branded, with a loyalty program and push notifications
  • Deep supplier integration: automatic VIN-based parts lookup, auto-ordering, real-time price comparison
  • Non-standard processes: collision repair with insurers, detailing with photo reports, a dealership with trade-ins

A full custom CRM costs $35–90K. For a network of 3+ shops it pays for itself in 3–6 months through more repeat visits and a higher average ticket.

Ready to automate your auto business?

Name one process that currently runs on people and paper. In 30 minutes we'll go through it, in 2 days you'll get a fixed quote, and in 3–5 days a working demo on your task. Free, before any contract or prepayment.

First step: a CRM with work orders and VIN history, from $6,900 in 4–5 weeks.

A clickable prototype of your sales pipeline in 5 days, free

CRM MVP core from $9,900, prototype free

Prices are indicative and not a binding offer.

We build an interactive prototype of up to 5 key CRM screens: a pipeline with your stages, the deal card, manager tasks and a management dashboard. Show it to your team before any contract or prepayment.

Step 1 of 2 · Task

30 minutes · free · no obligation