Market size
Travel demand in the US and Europe has largely recovered from the pandemic, and hotels are investing in tech to win direct bookings and run with leaner teams
Industry
Software Development for Hotels, Health Resorts and Travel Companies
Hotel booking engines, guest apps and AI revenue management, integrated with your PMS. AI guest assistant from $450/month.
First step: an AI guest assistant in messaging apps, from $1,900 + $450/month. A booking engine from $14,900.
Key industry metric
Every booking through Booking.com or Expedia costs a hotel
15–20%
in commission. A booking engine on your own site keeps that margin
Market data: why we took on this niche
What to know about Hotels & Travel
Most hotels already run a PMS, but many independent properties still have no real booking engine on their own website, and few offer guests an app. As a result, OTA commissions of 15–20% eat into the margin on a large share of bookings.
We build digital infrastructure for hotels, health resorts and tour operators: booking engines for your own website, guest apps (check-in, room key, room service) and AI revenue management for dynamic pricing. We integrate with your PMS (Mews, Cloudbeds, Oracle OPERA and others), channel manager and OTAs: you don't replace your infrastructure, you get a layer on top that wins back margin.
A typical project, a booking engine for a hotel website, launches in 2–4 months. It pays for itself in 4–8 months through a higher share of direct bookings and lower OTA commissions.
Context
Where the market stands
Size, digital maturity, trends and regulation: the backdrop for your business
Digital maturity
Medium. Most hotels run a PMS (Mews, Cloudbeds, Oracle OPERA), but integrations between the PMS, channel manager and website are weak. Few independent hotels have a booking engine of their own, and guest apps are rare
lowmediumhigh
Trends
- Direct booking through your own website, moving away from OTAs and their 15–20% commission
- Mobile apps: check-in, digital key, room service, chat with the front desk
- AI-driven revenue management: dynamic pricing
- Smart rooms: IoT control of lighting and climate through the app
- Loyalty programs for direct bookings
Regulation
- Hotel star classification: set nationally in many European countries (often through Hotelstars Union); the US has no official system, ratings come from Forbes Travel Guide and AAA
- Guest registration: hotels in many EU countries must report guest ID data to the authorities (e.g., Spain's SES.HOSPEDAJES, Italy's Alloggiati Web)
- Tourist and occupancy taxes: city taxes across Europe, hotel occupancy taxes in US states and cities
- Payments and data: PCI DSS for card data, GDPR for guest data
- Accessibility: under the ADA, US hotels must describe accessible rooms in their booking channels
Sound familiar?
Industry pains we take away
If you recognize even one, we have something to talk about.
Our approach
Hotels & Travel: what we implement
Key areas with a clear budget, timeline and outcome. The catalog below breaks down each one.
75%
Of guest questions handled by AI (our AI Guest case)
2min
Median reply, down from 41 minutes (same case)
+30%
Direct bookings that bypass OTAs
5–7days
To launch an AI guest assistant
What we've already built in Hotels & Travel
Real projects in production, with numbers you can verify.
75%
AI guest communications bot for apartment management
Share of questions handled without a human. The median reply takes 2 minutes instead of 41.
Project breakdown50,000+
Telegram loyalty service with gamification
Members in 6 months without paid installs, just QR codes at checkouts and on receipts.
Project breakdownWhat happens in the first two weeks
You can test us for free, before you pay a cent. It works the same way for any task in Hotels & Travel.
- Day 0
A 30-minute conversation
We go through the process that hurts most and name the budget range out loud. No money changes hands at this step.
1 - Days 1–5
A working demo on your task
Not a slide deck: a clickable prototype or a live bot you can open on your phone and show your team. If you don't like it, we part ways and you keep the materials.
2 - Day 2 after the brief
A fixed quote by stage
Fixed in the contract. Not “approximately” and not “we'll clarify as we go”.
3 - Weeks 2–4
The first paid stage
You pay for a specific result. The next stage doesn't start until you've accepted the previous one.
4
- Demo before any contract or prepayment
- The quote is fixed in the contract
- Payment in stages, not all at once
- Code in your repository from day one
- 3 months of warranty after launch
- We'll tell you when you don't need it
FAQ
Frequently asked questions
The essentials about working in this industry, short and to the point
We don't sell "the whole project" up front. We sell steps, and you can stop at any of them. Each one gives you a working tool.
- A demo on your task: free, 3–5 days. A clickable prototype or a working bot before any contract or prepayment.
- Your first tool: a chatbot built around your scenario, from $1,900 in 2 weeks.
- AI chatbot for a hotel: $3,500–8,500.
- Hotel automation: from $14,900.
- Booking engine for your website, integrated with your PMS: from $14,900.
- Travel services marketplace: from $22,900.
A full setup with every module and integration adds up to $35–90K, but you never pay it in one go: you pay in 2–4 week stages, each for a concrete result. The quote is fixed in the contract within 24 hours of our call.
For comparison: one in-house developer costs from $10,000/month with taxes, and you still have to find one.
Keep exploring
Read next
Ready to automate your hotel or travel business?
Name one process that currently runs on people and paper. In 30 minutes we'll go through it, in 2 days you'll get a fixed quote, and in 3–5 days a working demo on your task. Free, before any contract or prepayment.
First step: an AI guest assistant in messaging apps, from $1,900 + $450/month. A booking engine from $14,900.
30 minutes · free · no obligation